COMPARISON · RUNIC VS GEOTAB
Geotab is a global telematics platform for fleets of every size, up to large enterprises and the public sector. Runic is a GPS tracking service for cars, vans and small and medium fleets, with public prices and online ordering. Here are the differences, using the facts published on the official sites on 27 October 2026.
| Runic | Geotab | |
|---|---|---|
| Built for | Cars, vans and small and medium fleets | Fleets of every size, from small and mid-size to large enterprises and the public sector |
| Devices | Plug-in OBD and hardwired Teltonika 4G and 2G trackers | GO9 telematics device, with a 32-bit processor and gyroscope |
| Prices | Public: device from €29 plus VAT and plan from €7 a month or €48 a year per device, plus VAT | Not published on the site: you ask for a demo or a quote |
| Buying | Online, with free shipping in 2 working days | Through Geotab and its partner network |
| Features | Live map, trip history, alerts, geofences, engine lock, reports, maintenance, fuel and team access | Fuel management, maintenance, driver coaching, dashcams, digital tachograph, EVs, reports and the Geotab Ace AI assistant |
| Engine lock | Yes, on the hardwired 4G and 2G trackers (professional installation); not on OBD Basic or OBD Pro | Not listed on the pages we checked |
| API | REST API and webhooks on the Enterprise plan | Open platform with a partner ecosystem and Marketplace |
| Support | Email and phone, in any language | Support and community; contacts on the site |
| Company | iMotion S.r.l., Bologna, part of Ambar | Geotab Inc., founded in 2000 in Oakville (Canada) |
Geotab facts from geotab.com/it and geotab.com, read on 27 October 2026. Runic prices exclude VAT.
Geotab suits large or complex fleets that want one platform for telematics, video, digital tachograph, electric vehicles and compliance, with integrations through partners and certifications such as ISO/IEC 27001:2022, SOC2 and FedRAMP listed on its site. Pricing is agreed with Geotab or one of its partners.
Runic suits anyone with one vehicle or a small or medium fleet who wants to start straight away: public prices, online ordering and a plan from €7 a month or €48 a year per device, plus VAT, with SIM, data, app and portal included. The hardwired trackers offer engine lock, which stops the vehicle being started from the app.
With Runic you know what you spend up front: a one-off device (OBD Basic €29, Connected Pro 4G €49, Connected Basic 2G €39, plus VAT) and one plan per device. Fleets that need API access, SSO and an account manager can choose the custom Enterprise plan.
The OBD Basic model plugs into the diagnostic port in a few minutes, without tools. The hardwired 4G and 2G trackers, the ones with engine lock, need professional installation.
Geotab is a global telematics platform for fleets of every size, with the GO9 device, video, tachograph and a partner network. Runic is a GPS tracking service for cars, vans and small and medium fleets, with public prices, online ordering and engine lock on the hardwired trackers.
Geotab does not publish a price list on its site: you get a price by asking for a demo or a quote. Runic publishes its prices: devices from €29 plus VAT and a plan from €7 a month or €48 a year per device, plus VAT.
Geotab’s Italian site says Verizon Connect Italia has joined the Geotab family and that its products and services continue to be supported.
Yes. With the hardwired Runic 4G and 2G trackers you can stop the vehicle from being started, from the app or the portal. The plug-in OBD trackers (OBD Basic and OBD Pro) do not offer engine lock.
Yes, for small and medium fleets: each vehicle has its own plan, the web portal lets you manage many vehicles and team access, and the Enterprise plan adds API access, SSO and an account manager.
See the Runic fleet trackers, engine lock and prices.
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